Product Details

Building a Customer-Centric B2B Company

Publisher: FrontierView
Published: July 01, 2019
Length: 88 Pages
SKU: FSG16069312
Building a Customer-Centric B2B Company


Intensifying competitive pressures, limited product differentiation, and increasing customer expectations are forcing B2B companies to re-evaluate their strategies. Companies are increasingly looking to build a customer-centric organization as they manage the threat of commoditization. A focus on customer centricity has tangible commercial benefits through deeper customer engagement and loyalty, increased share of wallet, lower costs to serve, and overall higher margins. However, building a global customer-centric company can be a complex task that requires managing multiple stakeholders, competing priorities, and organizational barriers. With this in mind, DuckerFrontier developed the 5 A's framework, along with actions and case studies, to provide senior executives with a structured process, best practices, and practical recommendations as they implement customer centricity.

What you will learn
  • DuckerFrontier's strategic framework for customer centricity
  • Archetypes to build a customer-centric B2B organization
  • Actions for B2B companies to take to win as a customer-centric business
What you will receive
  • Immediate access to the 88-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases