Product Details

Global Integrated Advertising Category - Procurement Market Intelligence Report

Publisher: SpendEdge
Published: February 19, 2018
Length: 84 Pages
SKU: SPE15709231
Global Integrated Advertising Category - Procurement Market Intelligence Report

Global Integrated Advertising Category - Procurement Market Intelligence Report

Procurement research report on the integrated advertising market provides procurement professionals with up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services. This report provides a detailed analysis of the supply market, procurement challenges, and procurement best practices which can help in planning and executing category management activities. It also focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.

Covered in this report

According to procurement analysts at SpendEdge, there is an increase in the purchasing power of end-consumers. The disposable income of end-consumers has increased in regions such as North America and Europe due to increased economic growth. This has led to the increased purchase of message platforms such as laptops, desktops, mobile sets, and television sets to reach a broader audience. This provides an impetus for buyers to target end-consumers through integrated advertising platforms.

Category driver

One of the procurement best practices for buyers is to partner with local service providers for localization techniques. Buyers must partner with local service providers for opportunities in terms of content localization as per geographies. In case of integrated advertising procurement, a global network agency (service provider) should handle the advertising strategy creation part, whereas the localization part of the campaign should be outsourced to an independent local agency. Outsourcing of content localization to a local agency reduces the billing rates by around 10%-12% for buyers.