Product Details

Perceptions of Auto Brands - US - June 2017

Publisher: Mintel International Group Ltd.
Published: June 01, 2017
Length: Pages
SKU: GN15397979
Perceptions of Auto Brands - US - June 2017

"Brand perception for automotive companies is critical to success since consumers are so infrequently in the market for a vehicle. Past experiences, reputation, and word of mouth are crucial factors that play a role in shaping consumers’ choices before they even decide on what to purchase. For success in the marketplace, brands need to identify their strengths and weaknesses and address them to their target audience."

- Buddy Lo, Automotive Analyst

This Report discusses the following key topics:

New vehicle sales expected to plateau for 2017
Outside of top four, brands struggle in brand perception
Diesel emission scandals erode trust in auto manufacturers